Rite Press, The ‘No Mess’ French Press, is a Kickstarter project with $122,000 USD pledged of $20,000 USD goal, so clearly the team behind it on are onto something.
Patented innovation
Standard French presses can be difficult to clean as the grounds get pushed to the bottom of the press. Rite Press promises to make cleanup quicker with a patented removable bottom. Principle 1 – Segmentation
Integrated features
Timing and temperature are critical to a good brew. The Rite Press merges two components, a thermometer and an hourglass-style timer, to help get things just right. Principle 5 – Merging
Your turn
If you are thinking about launching your own Kickstarter project, what can be taken from this successful example? Is there a product that is a fiddle to clean that could be improved by segmentation? Can combining items into one make an appealing product?
