Tweel nice Conventional pneumatic tires use air pressure to maintain their shape and resistance to weight and driving forces yet also cushion the vehicle from road imperfections. Principle 29 – Pneumatics and Hydraulics Michelin has developed an airless tire called the Tweel. This is a merging of tire and wheel into an integrated unit. Principle 5…
A girl walks into a bar (of chocolate) If you have ever used a rotary phone you probably remember this Reese’s Peanut Butter Cup commercial featuring a girl walking down the street with an open jar of peanut butter, as one did in 1981. If not you probably imagined The Family Guy made it up. Now…
In this video, Rick Spina, the executive chief engineer of crossovers at GM discusses how his team shaved 300 pounds from the Buick Enclave. Challenge your engineers Put money on it. For example, set a metric that says saving x weight is worth y dollars. That lets engineers pursue strategies that may be more expensive…