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Daily Archives: April 3, 2018

Vertical Integration – Why Buy A Hit Song When You Can Manufacture One

Innovation ExamplesBy Tim HamptonApril 3, 2018

This anecdote comes courtesy of the CBC Radio show Under The Influence, the podcast of which my son and I listened to in the car during our road trip to Ottawa. Unless you’ve been living under the proverbial rock you have heard the McDonald’s jingle that ends, “I’m Lovin’ It”. I am as close as…

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