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Daily Archives: April 22, 2018

Design Thinking – Defining the Problem

Design ThinkingBy Tim HamptonApril 22, 2018

Set the table Approximately 10 minutes You have your creative team assembled. Let them know the goal of the meeting, which is to define the problem within the design thinking framework. Emphasize that the goal is improvement to product and service and the problems should be defined in these terms. This is not about finding…

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