The Blue Ocean Strategy by authors W. Chan Kim & Renée Mauborgne reminds companies to swim away from competition. Circque de Soleil, Nintendo and Casella Wines all use the SCAMPER principle Eliminate to great commercial success.
The Blue Ocean Strategy by authors W. Chan Kim & Renée Mauborgne reminds companies to swim away from competition. Circque de Soleil, Nintendo and Casella Wines all use the SCAMPER principle Eliminate to great commercial success.