Hampton Roads Bridge–Tunnel

So bridge and tunnel The Hampton Roads Bridge-Tunnel connects the city of Hampton on the Virginia Peninsula with the City of Norfolk. Its 3.5 mile length is divided into two lengths of bridge and a tunnel in the middle. The middle tunnel section is to open up a vital shipping lane which includes traffic from…

Want to be more creative? Go for a walk

Getting the creative juices flowing In this blog I have so far focused on the use of the 40 Principles as a systematic method of inspiring inventive problem solutions. There are many, including Marily Oppezzo, is a postdoctoral research fellow in cardiovascular disease at the Stanford Prevention Research Center, who has examined the issue from another…

Why Is Fibreglass Insulation Pink?

The Owens-Corning Company produced the first fibreglass insulation in 1938. While fibreglass fibres are naturally transparent, fibreglass batts are held together with a binder that can be dyed. In 1979, Owens-Corning licensed the Pink Panther character from the United Artists movie as its marketing mascot and coloured its product to match. The company trademarked the unique…

Malcolm Gladwell “Choice, Happiness and Spaghetti”

Malcolm Gladwell’s TED talk “Choice, Happiness and Spaghetti Sauce” is a quick summary of psychophysicist Howard Moskowitz’s experiments on food and happiness. In his spaghetti experiments in the 1980s, Mowskowitz found that the data clearly divided American’s preferences into three groups, which Gladwell described as “people who like their sauce plain, people who like their sauce…

SpaceX Using Deep Cryo Liquid Oxygen

A dish best served cold SpaceX uses supercooled, “deep cryogenic” liquid oxygen, or LOX, to propel its Falcon 9 rockets. This is colder than more commonly used liquid oxygen which is chilled only to its condensation temperature. Principle 35 – Parameter Change The advantage is that the oxidizer is more dense, allowing SpaceX to cram more onto their rocket.…

What Happened To The Tweel?

Tweel nice Conventional pneumatic tires use air pressure to maintain their shape and resistance to weight and driving forces yet also cushion the vehicle from road imperfections. Principle 29 – Pneumatics and Hydraulics Michelin has developed an airless tire called the Tweel. This is a merging of tire and wheel into an integrated unit.  Principle 5…