Cup Vault – Universality Runneth Over

“Cup Vault is a patented insulating sleeve which utilizes a cutting-edge material that locks in your coffee’s temperature for up to 2 times longer.” Cup Vault This clever idea is an excellent example of Principle 6 – Universality, making a component of a product or service perform multiple functions. In this case, the Cup Vault can hold…

Charity: Water

I recently caught this Scott Galloway interview with the founder of Charity: Water, Scott Harrison. As the name implies, Charity: Water is dedicated to helping people in developing countries get access to clean water. The cause is vital, as they say on their site: 663 million people in the world live without clean water. In the interview,…