No Sponge Left Behind – Prior Action

“Each year in the U.S. there are over 1,500 incidents of surgical sponges being left inside patients after surgery resulting in deterioration of the health of the patients or even their deaths.” Zinovy Royzen In his article “Solving a Hundred Year Old Problem“, Zinovy Royzen outlines efforts that have been made to ensure that surgical…

Cup Vault – Universality Runneth Over

“Cup Vault is a patented insulating sleeve which utilizes a cutting-edge material that locks in your coffee’s temperature for up to 2 times longer.” Cup Vault This clever idea is an excellent example of Principle 6 – Universality, making a component of a product or service perform multiple functions. In this case, the Cup Vault can hold…

Charity: Water

I recently caught this Scott Galloway interview with the founder of Charity: Water, Scott Harrison. As the name implies, Charity: Water is dedicated to helping people in developing countries get access to clean water. The cause is vital, as they say on their site: 663 million people in the world live without clean water. In the interview,…