“How can we combine this productive or service with another?”

The clock-radio combines two products for one single better product. The combine harvester unites three steps – reaping, threshing and winnowing – into a single process.

What previously unrelated ideas, products or services can be merged to enhance function?


“What if we divide it up?”

Conversely, how can we divide up the product or service? Are “more heads better than one”? If we divide it up can the different parts have different qualities?

Guiding questions

Can I merge any of the following?

  • products
  • materials
  • features,
  • processes
  • people
  • services
  • functions
Photo credit: Maxpixel