“What if it was backwards?”

Upside down ketchup bottles with the cap at the bottom ease applying sauce as its already in contact with the nozzle. Ambulances with “ambulance” written backwards on the front so it is visible in normal orientation from the rear view mirrors of motorists in the way.

Guiding questions

What can I reverse in this product or service?

  • put components in backwards or upside down
  • reverse the order in which process is done
  • reverse who has responsibility for an activity
Photo credit U.S. Air Force/Senior Airman Christopher Callaway