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Tag Archives: Advertising

Peloton’s Negative Spin Class

Design ThinkingBy Tim HamptonDecember 8, 2019

Spin class is paying to pedal a stationary bike while somebody yells at you Peloton is a company that will sell you a stationary bicycle and yell at you in your home. They recently ran an ad which caused many to bristle. In it, a man gives his wife a Peloton machine for Christmas. Let’s…

Vertical Integration – Why Buy A Hit Song When You Can Manufacture One

Innovation ExamplesBy Tim HamptonApril 3, 2018

This anecdote comes courtesy of the CBC Radio show Under The Influence, the podcast of which my son and I listened to in the car during our road trip to Ottawa. Unless you’ve been living under the proverbial rock you have heard the McDonald’s jingle that ends, “I’m Lovin’ It”. I am as close as…

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