Is Growth Hacking Really For You?

Are you Musk material? Or Muskoka material? Either way, growth can help you reach your definition of success. Elon Musk is worth $20 billion. He is building new companies in technology, transportation and energy that will change the fate of humanity. He works 80 hours a day. I’m only slightly exaggerating. Muskoka Mia (she’s never…

Should Tesla Add A Quarter Mile Mode?

What is Maximum Plaid? Never one to shy away from his nerdy impulses, Elon Musk named the launch mode in performance model Teslas “ludicrous mode” in homage to the movie Spaceballs. Doubling down on this, he’s referring to the next more ludicrous than ludicrous mode as “maximum plaid” – another reference to Spaceballs. If you’ve…

7 Ways To Think Like Tesla

What matters is the pace of innovation. That is the fundamental determinant of competitiveness. Elon Musk – during Tesla Q1 2018 earnings call SCAMPER In a recent post I wrote about SCAMPER, a proven idea generating technique. In this post, I am going to examine ways we can apply SCAMPER to come up with the…

Insanity: Building The Model 3 In A Tent

Shockingly bad In June 2018, Bloomberg published an article describing Tesla’s latest controversial measure – producing Model 3 cars in a tent covering the area of two football fields, constructed in the parking lot of their existing Fremont, California production facility. (The tent is visible in the title image of this post, behind the Model…