Market Fit Fiascos: Expanding Internationally

Under The Influence This post is inspired by the CBC Radio show turned podcast called Under The Influence. The episode titled Passport Revoked examines how brands can be dominant in one region but fail when expanding abroad. Large corporations have plenty of reasons to expand abroad. Often their executives are rewarded for growth and the…

What is a Design Sprint?

On these pages I’ve talked a lot about Design Thinking and it’s two main characteristics. One, it involves the end user early and often to ensure that what is being created is actually going to be useful. Two, it calls for iteration – not assuming you have the complete picture at the start of a project,…