Crowd sourcing I’m as fashionable as the selection at Costco allows, but studying innovation as I do, Zara, the Spanish fast fashion retailer, comes up frequently. Zara has over two thousand stores world wide, each gathering vital feedback from customers. Whereas many retail outlets will respond to customer purchase data, Zara goes a step further…
Making running shoes faster Not necessarily making faster running shoes. Adidas brings together components from around the world to make its shoes. Each component may have been around the world having separate steps of manufacturing to it before ending up the final assembly of a running shoe. This process can take up to two months…
Incredible response This Kickstarter project received $1,330,293 in pledges and 6,480 backers, far exceeding its original goal of $100,000. The product The primary innovations here are the merging (Principle 5 – Merging) of a down jacket with a battery-operated heating system. Principle 6 – Universality is also at play, as the same battery can be…
Better denim through chemistry Levi Strauss has announced that it will soon use lasers to give its jeans that lived in look that makes jeans look so good. Denim makers the world over currently use potassium permanganate to distress jeans. This acts like bleach but has a shorter effective life, making it easier to control.…