When you can’t find another head Many of the great companies were started by multiple founders. The electronics company Hewlett-Packard was started in a garage in Palo Alto, California by Bill Hewlett and David Packard. The electronics company Apple was started in a garage in Los Altos, California by Steve Jobs and Steve Wozniak. The…
When “together alone” has two meanings The term “together alone” is used to refer to parts of group exercises where people will work quietly to prepare their own ideas or research to be shared with the rest of the group later. I recently held a growth sprint for small businesses owners. They were “together alone”…
At the intersection of Design Sprints and Growth Hacking Design Sprints are repeatable and quick ways for teams to generate novel and useful ideas. Growth Hacking is the process of running experiments intended to improve the components of growth from acquisition to referrals. Put these techniques together and you have a repeatable growth recipe for…
AARRR! In 2007, Dave McClure coined the term Pirate Metrics to describe the various growth levers available to companies: Attention, Acquisition, Retention, Revenue, Referrals. Together, these levers spell AARRR. Like a pirate, get it? Gotta get thatGotta get thatGotta get thatGotta get that that that The Black Eyed Peas Two years later, in 2009, The…