Six Ways To Keep Your Company Nimble

Can elephants dance? What do solopreneurs have that your company can’t compete with? Why are Youtube stars coming up with million dollar launches for products that would normally emerge from your design department? In this era of unprecedented change, it feels like all incumbents, big and small, are vulnerable to two college dropouts in a…

Design Thinking The IBM Way

Old wine in new bottles d.school describes the Design Thinking process as five steps: Empathize, Define, Ideate, Prototype, and Test. IDEO has a shorter three step process: Inspiration, Ideation and Implementation. Nevertheless, the two process definitions are very similar. Both d.school and IDEO were founded by David Kelley and many individuals have worked for both…

Double Execution Speed – Design Thinking at IBM

Complete transformation “We have been undergoing a complete transformation into a design-like culture.” Lorna Feeney, Co-Chief Creative Officer at IBM Interactive Experience IBM made Design Thinking central to its culture in 2013. Since then IBM has assembled more than 1,600 formally trained designers globally. They claim this is the largest corporate design team in the…