Principles and SCAMPER: Modify

Why do I want to fit Principles into SCAMPER approaches? In a recent post (check it here first) I explore how SCAMPER can embrace the 40 Principles of Inventive Problem Solving. The goal is to wrap the complexity of the Principles in the approachability of SCAMPER. Modify defined in Applied Imagination Under the category of…

Adidas – Innovative Production

Making running shoes faster Not necessarily making faster running shoes. Adidas brings together components from around the world to make its shoes. Each component may have been around the world having separate steps of manufacturing to it before ending up the final assembly of a running shoe. This process can take up to two months…