Product Success with Design Thinking

Where does the resistance lie? Design Thinking lists three conditions that must be met for a product to succeed: desirability – developing new, desirable products; feasibility – overcoming internal challenges to produce the product; and viability – engaging customers. Design Thinking relies on iteration – what project managers refer to as progressive elaboration – to…

Planning vs Design Thinking

To be innovative means to venture into the unknown. Design Thinking is the ideal technique for this, because it doesn’t expect a perfect plan at the outset. In fact Design Thinking is in many ways a rejection of the project planning mindset. How can we reconcile planning with innovation? A great clue lies in the…