Indiegogo – Sobro Smart Side Table

“Your life, reimagined” That’s how the team at Storebound describe their jack-of-all-trades side table. Certainly it captured the imagination of crowdfunders at Indiegogo. 2472 backers have already contributed $1,093,451 USD to this project which originally only sought $50,000 in funding – and there are 20 days left! Innovations SCAMPER – Combine The Sobro side table combines…

Principles and SCAMPER: Modify

Why do I want to fit Principles into SCAMPER approaches? In a recent post (check it here first) I explore how SCAMPER can embrace the 40 Principles of Inventive Problem Solving. The goal is to wrap the complexity of the Principles in the approachability of SCAMPER. Modify defined in Applied Imagination Under the category of…

Amazon’s Turbulent Beginnings

Amazon is a dominant player now, but its birth was plagued with doubt and financial weakness, reveals the book The Everything Store by Brad Stone. Amazon started as an online book seller, and this was a canny move by Jeff Bezos, the company’s founder.  Books were true commodities – all the same, no question of whether…