Why do I want to fit Principles into SCAMPER approaches? In a recent post (check it here first) I explore how SCAMPER can embrace the 40 Principles of Inventive Problem Solving. The goal is to wrap the complexity of the Principles in the approachability of SCAMPER. Substitute defined in Applied Imagination Under the category of…
Amazon is a dominant player now, but its birth was plagued with doubt and financial weakness, reveals the book The Everything Store by Brad Stone. Amazon started as an online book seller, and this was a canny move by Jeff Bezos, the company’s founder. Books were true commodities – all the same, no question of whether…
Divide and conquer? Saturn was a division of car manufacturer General Motors (then alongside today’s survivors like Chevrolet, Buick, GMC, Cadillac) that was started in 1985 as a semi-autonomous company with its own models, designs, dealer network and manufacturing plant in Spring Hill, Tennessee. This was a bold move, because at the time GM was…