Want to be more creative? Go for a walk

Getting the creative juices flowing In this blog I have so far focused on the use of the 40 Principles as a systematic method of inspiring inventive problem solutions. There are many, including Marily Oppezzo, is a postdoctoral research fellow in cardiovascular disease at the Stanford Prevention Research Center, who has examined the issue from another…

Malcolm Gladwell “Choice, Happiness and Spaghetti”

Malcolm Gladwell’s TED talk “Choice, Happiness and Spaghetti Sauce” is a quick summary of psychophysicist Howard Moskowitz’s experiments on food and happiness. In his spaghetti experiments in the 1980s, Mowskowitz found that the data clearly divided American’s preferences into three groups, which Gladwell described as “people who like their sauce plain, people who like their sauce…

Seeing Sound

In this TEDx talk, Michael Rubenstein, a research scientist, introduces the “motion microscope,” a video-processing tool that amplifies changes in motion and colour. This technique makes subtle motions visible such as the change of colour of a person’s skin as blood is pumped by the heart. Using a high speed camera, the technique can even…