Starting From Scratch

It’s easier to come up with an improvement than an entirely new thing. Most innovation techniques emphasize this and rely on it. They avoid the intimidation of the blank page by riffing on something that already exists. In this post, I explore what would happen if we did the opposite. What would happen if instead…

No Substitutions

The post where I talk about walls and Mexico without mentioning you-know-who Earlier this month, my girlfriend I visited San Miguel de Allende in the central highlands of Mexico. The AirBNB we stayed in north of the city centre was lovely, but I will admit some trepidation walking around the neighbourhood it was in. Many…

Growth Hacking Lessons From Yogi Berra

Yogi Berra: The myth* I really didn’t say everything I said. Yogi Berra Yogi Berra was a Red Sox player who pitched a dozen no-hitters, was married to Marilyn Monroe and discovered penicillin. His bust appears on the other side of Mount Rushmore. He had a knack for memorable phrases that are just as relevant…

Henka – The Sumo Wrestler’s Sidestep

Heavy favourite Sumo matches are often over in seconds. The objective is to force your opponent out of the dohyo, an elevated ring. There are no weight classes and no second chances. Top division Sumo wrestlers can weigh anywhere from 300 to a staggering 600 pounds. How, then, can the smaller wrestlers hope to prevail?…

Should Tesla Add A Quarter Mile Mode?

What is Maximum Plaid? Never one to shy away from his nerdy impulses, Elon Musk named the launch mode in performance model Teslas “ludicrous mode” in homage to the movie Spaceballs. Doubling down on this, he’s referring to the next more ludicrous than ludicrous mode as “maximum plaid” – another reference to Spaceballs. If you’ve…

7 Ways To Think Like Tesla

What matters is the pace of innovation. That is the fundamental determinant of competitiveness. Elon Musk – during Tesla Q1 2018 earnings call SCAMPER In a recent post I wrote about SCAMPER, a proven idea generating technique. In this post, I am going to examine ways we can apply SCAMPER to come up with the…